Author’s Note: This article is not intended to be an endorsement of a candidate. The leadership tactics we will discuss are proven to be effective in persuading others and bolstering influence. How you choose to use these techniques is up to you.
Since today kicks off the beginning of the 2016 Democratic National Convention, it is a good time to discuss the leadership techniques utilized by the projected Democratic presidential candidate, Hillary Clinton. When describing her methods, hard work, thorough understanding of the issues, and the desire to achieve a particular goal were my initial descriptors. Unfortunately, the only tips I could pull from this list were work harder, read more, and practice goal planning. These are all recommended, but after more thought, here are (another) three techniques we can learn from Clinton:
Fight Through Adversity
Whether it’s a result of her views, actions, or a “vast right-wing conspiracy,” Hillary Clinton has endured through almost thirty years of harsh, negative inquiry. If this sounds overstated, a Harvard University study showed that Clinton’s media coverage was more negative than that of any other candidate in 2015.
In 11 of the 12 months studied, Clinton’s “bad news” outpaced her “good news” by a wide margin—in the first half of 2015, negative statements outpaced the positive by three to one; the second half was three to two, negative over positive. This negative coverage can be equated to millions of dollars in attack ads, contributing to the increase in her unfavorable poll ratings. And this was not based on conservative-leaning media bias. The study analyzed thousands of news statements by CBS, Fox, the Los Angeles Times, NBC, The New York Times, USA Today, The Wall Street Journal, and The Washington Post.
I don’t write this to defend Clinton or to disparage the media. My point is that it takes a tremendous amount of resilience to persevere through adversity… and she’s done it with an impressive track record of professional successes that will be topped off this week with the Democratic Party presidential nomination.
Most of us will never be subjected to the virile attacks Clinton has experienced; this does not mean we can cower when confronted with hardship. A leader without resilience is a leader who is short-lived in their role. If you desire to do anything of substance, you will face setbacks. Resilience is how you recover. Here are a few ways you can enhance your ability to persevere:
- Operate with a sense of purpose; sustain your key values and principles
- Disregard sensationalism and hype; maintain perspective with logic and facts
- Give yourself time to bounce back from the obstacle without wallowing in pity
- Learn from your mistakes and move on
- Remain focused on achieving the goal(s)
Don’t Minimize the Power of Predictability
Since reaching national notoriety in the 1990s, Clinton has presented herself in a consistent manner—a driven professional with high standards and even higher expectations. This ability to remain consistent may not sound exciting, but it is a foundational leadership attribute that followers actively seek.
Research in the Journal of Business Ethics found that self-consistency is a predecessor to authentic leadership and followers’ satisfaction with supervisor, organizational commitment, extra-effort, and team effectiveness. Another study in the journal Human Relations found that consistency results in a significant positive interaction with mission, adaptability, and involvement in predicting market-to-book ratios, sales growth, and overall performance. Google echoed these findings after conducting a widespread study of their hiring practices to determine what makes a successful leader.
When [Google] crunched the numbers, what they found out was remarkable for its overlooked common sense. Leaders must be predictable and consistent, because then employees grasp that within certain parameters, they can do whatever they want. In other words, when managers are predictable, they remove a roadblock from employees’ path—themselves. On the flip side, if your manager is all over the place, you’re never going to know what you can do, and you’re going to experience it as very restrictive.— Walter Chen, CEO of iDoneThis
If your team can predict what you are going to do, they won’t waste energy trying to forecast your mood, prophesize your priorities, or change course with every erratic decision. They are freed up to do their job.
Express Your “Humanness”
When people describe Clinton, they tend to discuss her in professional terms—industrious, multitask-oriented, organized, goal-driven. While these seem like the qualities you would desire in a President (or any other leader), there is something that has not connected with many in the public arena.
David Brooks, a political commentator who leans sharply on the conservative side of the bipartisan spectrum, recently wrote,
Agree with her or not, she’s dedicated herself to public service. From advocate for children to senator, she has pursued her vocation tirelessly. It’s not the “what” that explains her unpopularity, it’s the “how” — the manner in which she has done it.
This “how” is the need to exhibit a multifaceted, well-rounded version of one’s self. Poll after poll shows that people do not feel like they know Clinton’s non-political side. They know she’s a mother and grandmother, but they see her more as a career-minded workaholic.
For whatever reason, people want to know what their leaders do for fun. A 2004 poll found that voters favored George W. Bush over John Kerry because they “would rather have a beer with Bush than Kerry.” Bill Clinton surged in the polls when he played the saxophone on The Arsenio Hall Show. And Barak Obama always garners positive press when he releases his annual NCAA Basketball Championship bracket.
According to research by psychologists Maurice Schweitzer and Adam Galinsky, leaders need to strike a balance between warmth and competence. They illustrate this theory with an accomplished psychiatrist who would employ one of three tactics when he first met a new patient: drop a pencil, tell a bad joke, or spill his coffee. His intent was to show his fallibility, i.e. warmth. Combined with his display of competence, including his office of diplomas, published books, and awards, the doctor was perceived as being more trustworthy and more proficient.
Likability counts, so if you want to be a more effective leader, show your team who are when you’re off the clock. Don’t downplay how hard you work, but throw in a few personal details. Talk about your weekend. Discuss your kids. Tell self-deprecating stories. Basically, display your vulnerability so you can be more relatable.
Hillary Clinton has run a solid campaign to reach this next stage in her career. Many factors have led to this moment, but her resilience and consistency have been key ingredients in her candidacy. As I wrote in my preceding article on Donald Trump’s leadership lessons, if you support her, these techniques are working. If you don’t, sharpen your skills to help defeat her. Either way, let’s hope this election cycle can become more competence and issue-based, and move away from the less substantive bouts that have become all too commonplace. It may not be as exciting, but is excitement really your measure of a world leader?