Tag Archives: Social Media

How ‘Fake News’ Damages Your Company and What You Can Do About It

Since the election, the idea of “fake news” has been prominently debated. Whether from willful blindness or a general sense of gullibility, stories that appear real have spread throughout social media…but this is not a new phenomenon.

200 years ago it was reported that after cutting down a cherry tree, a six year old George Washington guiltily told his father, “I cannot tell a lie…I did cut it with my hatchet.” Similarly, Paul Revere didn’t ride through the streets of Concord, Massachusetts yelling, “The British are coming” and Isaac Newton did not discover gravity when an apple fell on his head.

While these stories are technically fake news, they are distinguished from today’s fake news in their intent. When Mason Locke Weems penned the cherry tree tale in 1806, he was trying to illustrate Washington’s virtue so as to inspire young Americans to emulate him. Elias Phinney relayed Revere’s ride as an act of patriotism. And John Conduitt used Newton’s apple story as a metaphor so the less educated could understand the concept of gravity.

The fake news in our current political climate is more in the vein of Marie Antoinette’s, “Let them eat cake.” This quote was inaccurately attributed to Antoinette when a French Revolutionary anti-establishment pamphlet distributed it as a cartoon. In publishing such an untruth, the author was not trying to generate a metaphorical narrative; rather he was seeking to fuel the insurrection and overthrow of the French government.

As Antoinette can attest, fake news is inherently destructive in nature. Whether it’s from protesters or government leaders, these stories have no purpose but to disparage those with opposing views, stoke irrational fears, and spread falsehoods. There is no way to rationalize it; if an argument is well-intentioned, the truth should be sufficient to convince the masses. If it’s not, you need a better argument.

Consider how your company reacts when a malicious rumor is started. These localized fake news stories have long lasting negative ramifications on your team. Not only are they distracting, but the fabrications harm reputations, working relationships, and the overall culture. This then affects performance, productivity, and the bottom line.

There are two action items we can learn here. One, we need to do a better job identifying and quashing fake news. If you think this sounds easy, think again. A recent Stanford study found that students cannot determine fake news from real news. This lack of critical thinking is particularly alarming considering their nonstop media consumption. Participants had a hard time distinguishing advertisements from news articles and were unable to identify where information came from. In addition, more than 80% believed a native ad identified with the words “sponsored content” was a real news story AND only 25% recognized and were able to explain the differences between a verified Twitter account and one that simply looked legitimate.

This finding indicates that students may focus more on the content of social media posts than on their sources. Despite their fluency with social media, many students are unaware of basic conventions for indicating verified digital information.—Sam Wineburg & Sarah McGrew

The second action item is that as leaders we must take responsibility for this fakery within our organizations. This begins with educating those on our team to be discernable absorbers of information. When new information is presented, teach them to evaluate it based on the following questions:

  1. Do you know the source? Is he/she reliable and trustworthy?
  2. Can you verify the information?
  3. How does it measure up to what you already know?
  4. Does it make (common) sense?
  5. Do you understand the complexity of the information?
  6. Do you understand the context of the information?
  7. What biases do you have that could affect how you interpret the information?
  8. Have subject matter experts corroborated the information? What about the company’s executive team?
  9. How current is the information?
  10. What is the intent of the person disseminating the information?

Fake news is an epidemic. Thankfully, you are in a position to be the Senior Editor of your organization’s “news” outlet. When fake news stories arise, no matter how trivial, report the truth. Don’t allow even one minor fib to become part of the dialogue. The more you practice this, the more fact-checking will become engrained in your culture.

Is Your Motivational Style Reliant Upon Being Supportive? A Competition-Based Culture May Be More Impactful

Leaders are always searching for new ways to motivate their team. Incentives help, as do training, inspiration, and goals, but there’s one resource you are overlooking—the power of competition.

I have been up against tough competition all my life. I wouldn’t know how to get along without it.—Walt Disney

According to a new study, competition may be the key to increased performance. The research led by Jingwen Zhang compared the results of three groups: 1) competition-driven teams, 2) social support teams, and 3) a combination of support and competition. Overwhelming, the competition teams outperformed the support team by rates greater than 90%.

As much as society emphasizes the need for social support, you would think it would materialize into tangible outcomes but no, social support group had no significant bearing on progress. In fact, it may have caused participants to feel less motivated.

As part of the study, the researchers also measured the impact of social media and how it changes behaviors. To do so, all teams had access to online leaderboards. The competition teams could compare their performance to other teams and were rewarded based on the number of classes attended. The support teams did not know how well other teams performed but could chat online and encourage their teammates. According to Zhang,

Most people think that when it comes to social media more is better. This study shows that isn’t true: When social media is used the wrong way, adding social support to [a program] can backfire… However, when done right, we found that social media can increase [performance] dramatically.

To “backfire” Damon Centola, another researcher on the project, states that supportive groups can fail…

…because they draw attention to members who are less active, which can create a downward spiral of participation… Competitive groups, [on the other hand], frame relationships in terms of goal-setting by the most active members. These relationships help to motivate because they give people higher expectations for their own levels of performance.

For leaders, this means we need to frame social interactions as competitions. It should be healthy without a bloodthirsty mindset, and the policies, ethics, and positive culture of the workplace should be strictly enforced. However, a more competitive setting will help raise the bar for all. Zhang calls this a social ratcheting-up process where one person’s win inspires others to “ratchet-up” their performance. This is in contrast to social support teams who experience ratcheting-down—a low performer sets a precedent in which others now have permission to falter.

I think there’s something wrong with me – I like to win in everything I do, regardless of what it is. You want to race down the street, I want to beat you. If we’re playing checkers, I want to win. You beat me, it’s going to bother me. I just enjoy competition.—Derek Jeter

If your organization needs a competitive advantage, bolster competition. Encourage winning. Promote reliance. Incentivize victories. You can still be supportive, but don’t allow it to be used as an excuse or to condone underachievement. Utilize support to re-energize; let it provoke a champion attitude. And if you do it right, you’ll “ratchet” right past the opposition.

Why I Won’t Play Pokémon Go: My Guide to Limiting Workplace Distractions

pokemonUnlike most smartphone owners, I have not downloaded the app sensation, Pokémon Go. While I am typically first in line to consume pop culture, I’m familiar enough with my bad habits to know that the minute this game is uploaded to my phone, I would become obsessed to the point of atrophy. Case in point, I am still haunted by the wasteful Candy Crush summer of 2012.

My refusal to play Pokémon Go certainly puts me in the minority. A recent study found that a third of U.S. Android smartphone users have downloaded this game, surpassing Twitter as the most popular current mobile app. For those of you who are not familiar, Pokémon Go is a virtual scavenger hunt. Players explore the real world with their smartphones, hunting for 151 different cartoon characters at grocery stores, parks, and coffees shops. Did I mention that they are also playing Pokémon Go at work, as if our team needs another distraction.

Office workers are interrupted approximately every eleven minutes, academic studies have found. Once distracted, it takes an average of 25 minutes to return to the original task, says Gloria Mark, a professor of informatics at the University of California.

Another study measured the amount of brainpower lost when someone is interrupted. Two subject groups were tasked with reading a passage and completing a test—one merely did the assignment, while the other was told they “might be contacted for further instructions” at any moment via instant message. When the second group thought they were going to be interrupted but weren’t, they were 14% less likely to answer correctly. When they were interrupted, their scores dropped another 6%.

Distractions steal our time, hurt our productivity, impede our creativity, and damage our efficiency. Even worse, many of our distractions are our own fault, making them wholly avoidable. Larry Rosen, author of iDisorder: Understanding Our Obsession with Technology and Overcoming Its Hold on Us, states that these self-induced distractions are becoming more prevalent and difficult to manage. There is a compulsion to check email, text, social media, and games like Pokémon Go. “We might be in the middle of a meeting but if we don’t check in we start feeling anxious,” Rosen says.

To effectively manage self-inflicted interruptions, we must build our ability to concentrate and minimize distractions. Here are a few tricks that (along with discipline) may work:

  • Take tech breaks. Give yourself a pre-determined amount of time to read through social media or hunt down a Pikachu. Then, silence devices and set the timer. Until the buzzer sounds, you work on that one assignment. No flipping through emails, responding to tweets, or switching screens.
  • Be less accessible. Close your door and tape a sign saying “Do Not Disturb. Genus at Work.” Do this at a set time throughout the week to ensure that you are allowing yourself time to work undisturbed.
  • Hide. If your workspace is too distracting, find somewhere else to work. Leave your phone in your desk and retreat to a less visible area.
  • Stop pop ups. On your smartphone, tablet, and laptop turn off the notifications that interrupt you throughout the day. This includes banners, sounds, vibrations, and badges.
  • Get help. If motivation is the issue, download apps like Freedom and Zero Willpower that will block alerts and social media access at the times of your choosing.

Don’t fall victim to the Pokémons lurking around each corner. They want to break your concentration and take you off task. If you can control the urge, you remain the hunter; however, if you succumb to their temptation, they are now hunting you. You and your team do not have to become prey to a bunch of pocket monsters. Fight the distractions so you can spend time on things that really matter… like Tetris.

How Do You Construct Your Reality? Chris Hardwick, Andy Samberg, and Filtering Criticism

Chris Hardwick & Andy SambergI am deviating today from my typical here-are-some-solutions article to pose a question. On the Nerdist podcast, Chris Hardwick and Andy Samberg were discussing the impact of social media. With the constant stream of information, they agreed that the lifecycle of a story is less than a week. After that, people move on to the next event.

The conversation then moved into how they protect themselves from the barrage of hateful comments that are so pervasive on Twitter, Facebook, and nearly every chat board and comment section of a site.

Chris: I was talking to [Louis C. K.] about internet stuff and he said, ‘Yeah, if you just don’t go online for a couple of days after something, it’s like it didn’t happen. So I just imagine him in that moment [after delivering a provocative stand up set]; he just shut off everything for a few days and everything’s fine.

Andy: I did that when I hosted SNL; I just didn’t check for a week.

C: And it didn’t matter.

A: A few people said nice things so I was like, ‘It went great.’

C: By doing that, you really see the power you have in constructing your reality. If you populate your world with all the negative stuff, that’s what will manifest and then it just becomes a perpetual self-fulfilling prophecy machine.

My question is this: How should we filter criticism? I wish it was as easy as Chris and Andy’s solution, but most of us are not in a position to simply turn off the comments. Our critics walk into our office, call us, and send emails; they are not the faceless internet trolls who thrive on anonymity.

So ignoring the comments is not the answer…nor should it be. Many critiques are beneficial – they show us how we can make our ideas better, indicate flaws in our plans, and can result in a better end result. Plus, our team is not complaining for the sake of complaining. They are discussing topics that have a direct impact on their and the organization’s success, so we need to listen.

At the same time, leadership is not a popularity contest. Some of our decisions will be controversial and in dispute. Even if we were to absorb all the problems, concerns, and issues, that does not mean we would change our stance. And, as Chris said, we should not allow our world to be populated purely by the negative stuff.

Where’s the line between constructing your reality and living in a dream world? If you block out all negativity, you will lose out on constructive criticism. You’ll become more isolated and lose touch with the real world. However, if you allow all criticism to permeate your psyche, you will be in a perpetual state of beating yourself up. Self-doubt will become a constant hindrance in making bold choices.

So we can’t hide from the critiques without missing valuable insights AND we cannot accept all critiques without losing our sanity. Where is the balance? First, we must decide whether we fall more on the “closed” or “open” end of the spectrum. Once we know this, we can inch our way to the middle, wherever that may be. Seek feedback. Ask questions geared towards a productive level of critique. If this doesn’t work, tell you team to send all issues through Twitter; at least this way you can check your account at your leisure.